Nobuhiro ‘Monster’ Tajima won the annual legendary race to the 4,300 meter summit of Pikes Peak in Colorado for the past six years. He always participated with a gasoline-powered vehicle and sharpened his own record to an impressive 9:51.278 last year. It was the first time someone broke the ten minute barrier (see video). The Japanese driver needed another challenge for this edition, which Team APEV has given him: to win the race through the twisty corners uphill with an electric vehicle.

The Association for the Promotion of Electric Vehicles and Monster Sports join forces, not only making the seventh title possible, but also to help support and raise awareness for the victims of the 2011 Japan earthquake disaster and to promote environmental education projects for children.

Despite a major media event in Tokyo, Tajima didn’t release the specifications of his vehicle. He only mentioned that the powertrain will be a twin motor system with regenerative brakes. Hopefully the vehicle is as fast as it looks.

The 2012 Pikes Peak Hill Climb competition will take part on July 6.

Tim is co-founder of and works in international motorsport. He found his passion for sustainable racing by joining world's first competition for hydrogen electric vehicles in 2008. He does not doubt on the possibility of a break through of electric racing. And that deserves a platform to keep up to date and to interact. Tim operates on behalf of Formula Blue Media.


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