TV Asahi has announced the acquisition of the exclusive Japanese broadcasting rights for the FIA Formula E Championship. The network will show live coverage of the electric racing series, including extensive coverage of the practice and qualifying sessions. After announcing Japanese team Super Aguri and Takuma Sato as series’ development driver, its home crowd will be delighted to watch their stars go round on ten city circuits from September 2014 onwards.
“This will see a return to motorsport for us since the 24 Hours of Le Mans in 2003”, says Hiroshi Hayakawa, President of TV Asahi. “For us, the striking difference of Formula E compared with existing motorsport events is their attempt to adopt new features such as the ‘real-time gaming’ directly connected to the race and ‘Push-to-Pass’ linked with the SMS platform – both elements which embrace the next generation of broadcasting.”
He added: “In a world where a new structure of TV broadcasting is demanded, we are convinced that Formula E has the content which appeals not only to the existing motor sport fans but also to the youth generation that fully utilises multimedia. Moreover, we have great hopes that Formula E will be an exciting new content for the terrestrial, satellite and cable channels after our organisation turns into a holdings company from April next year.”
TV Asahi now joins FOX Sports as confirmed broadcasters for the new zero emission series after it was announced earlier this year that the US network would show live coverage of all Formula E races in the US and 88 territories around the world – a potential reach of more than 180 million households worldwide. TV Asahi adds 51,4 million households, which makes the current standings at a potential reach of 231,4 million households.