The Mahindra group will unveal a concept electric sports car at the Auto Expo in New Delhi, starting next week. The Indian car manufacturer is also behind the Mahindra Racing entry in the fully-electric FIA Formula E Championship and will showcase the battery electric race car for the first time in their home country.
“We have been working a lot on next generation electric vehicle technologies, which we will be showcasing in the five products we will display at the Auto Expo,” Mahindra Reva Founder and CEO Chetan Maini told PTI. He said the company has been focusing on sportier, higher performance technologies, which have seen a success in developed markets like the US and Europe.
Maini emphasises the purpose of racing: “Our aim has been to trickle down technology from such Formula E cars for commercial use and we are hopeful that in the next few years there will be a lot of cross pollination of technology.”
The other main attraction will be a concept electric sports cars, and a new variant of the e2o equipped with improved and new charging technology that reduces charging time. This will be immediately available in the market, Maini said. The electric version of Mahindra’s Verito sedan and light commercial vehicle Maxximo will be unveiled.
To boost sales of its existing products, the company plans to come up with new financing options that will make it easier for consumers to purchase an electric car. Also a world wide marketing programme in Formula E should help boosting sales on the long run.