The new fully-electric FIA Formula E Championship has embraced the power and knows the importance of social media by giving the fans the chance to vote for their favourite driver during the races. This ‘fanboost’ feature would enable the most popular driver to receive one extra ‘boost’, meaning that the car can make use of the full 200 kW power for a short amount of time.
Normally all 20 cars are limited to 133 kW power, but to increase the chance of overtaking at the city street circuits they are racing on, every driver receives two of these extra boosts. Only one competitor can receive one extra boost in the very last lap when he or she gets the highest number of tweets directed in the form of @-mentions during the race, Quartz revealed. For example: a driver having a fierce battle to gain a place could being favourited by tweeting and would receive an extra boost to increase the chance of overtaking. Something similar has been done in TV-shows for years with talented singers battling to reach the next round as long as they would receive enough votes.
As Formula E CEO Alejandro Agag noted earlier, fans are also able to race against drivers in real time with online gaming. But what is new, is that spectators are given another chance. They will be encouraged to film and upload videos and whoever gets the most views, will receive free tickets to the next race.
Any concerns about, for example, the Chinese team having an unfair advantage? Agag responds with: “Oh they will get the votes always. That’s fine. It’s what we want. They won’t win the race only because of that.”