The all-electric FIA Formula E Championship is to launch a Motor Show alongside its racing programme. From March 2015 in Miami, a public fair should help removing the barriers to the electric vehicle market, according to Alejandro Agag, CEO of Formula E. Also Monaco, Berlin and London will host a Formula E Motor Show.
Electric race fans will get the opportunity to see, and experience, first-hand how the advances in technology, safety, innovation and speed witnessed on the racetrack are driving forward everyday electric and hybrid car development.
Alejandro Agag, CEO of Formula E, said: “It will help changing perceptions to make people believe in electric car ownership,” Agag believes. “The future of modern, mass transport, particular in cities and urban areas, lies in electric vehicles. The Formula E Motor Shows will help to accelerate the interest and adoption of sustainable and clean air motoring solutions in-line with our objectives for the championship.”
Justin Tadman, CEO of the Formula E Motor Shows, added: “Consumers will be able to engage and interact with the manufacturers and their ranges of hybrid and electric vehicles at these city centre race tracks. This is a truly exciting time for the motoring industry and these events are perfectly timed and located to help drive the change towards an electric future.”
The Formula E Motor Shows will take place over four days – before, during and after the race.