Money Sport Media, publisher of motor racing trade guide Formula Money, has been appointed to provide brand exposure data to the new FIA Formula E Championship. The company will supply detailed data analysing the advertising value equivalent of exposure of all on-car and trackside brands in the series which hosts its inaugural race on Saturday in Beijing.
Its system will allow the series’ stakeholders to track exposure value throughout its inaugural season. Exposure to a global television audience is one of the most significant benefits of a sports sponsorship and the system translates this into monetary values.
The system factors in race performance, showing the exposure benefit experienced by popular front-running teams which are more likely to capture the attention of the fans when they appear on screen. The system derives from methodology first used in the Formula Money report which launched in 2007.
“We are proud to be selected to provide data to a major new racing series like Formula E and our team is looking forward to working with them,” says Christian Sylt, managing director of Money Sport Media. “Our data will help those involved in the sport – such as teams, sponsors and the commercial rightsholder – to understand the true value of being involved in such an innovative new series.”