Julius Baer is the exclusive Global Partner of the new all-electric FIA Formula E Championship. The Swiss private banking group will leverage the sponsorship for high-class client events and a wide range of marketing activities.
Its logo will be prominently shown both on the cars and on the race tracks. For the Bank, Formula E with its visionary approach and global reach is an ideal sponsorship platform as the new race series stands for many values Julius Baer shares, such as innovation, sustainability and forward-looking pioneering spirit.
“We are excited to support the FIA Formula E Championship as its exclusive Global Partner. This gives us the unique opportunity to get involved in the world’s first fully-electric racing series which fosters innovation towards more sustainable means of transport. Formula E provides us with a first-rate global platform to share this bold vision with our clients,” said Boris F.J. Collardi, Chief Executive Officer of Julius Baer.
Alejandro Agag, CEO of Formula E, said: “We’re delighted to be welcoming Julius Baer to the Formula E family and to see their commitment and support to clean energy and sustainability. To be able to announce a major global partner of this stature on the eve of the first race is very exciting, and shows the continued strength and momentum of the series.”