Light-led blue on the front, darker 'Italian blue' on the rear

A range of appealing liveries of the brand new electric Formula E cars have been spotted during the pre-season tests. Some teams were setting up a bit later than others, resulting in preliminary designs or leaving it – for the moment – in its original carbon colours. Jarno Trulli was handed over the team license from Drayson Racing Technologies not long ago and thus the former F1 Monaco Grand Prix winner worked hard to set-up its team first rather than decorating the car.

But what colours would you chose for its livery, team clothing and pit-box appearance? “Having in mind the “green” challenge, the hi-tech innovation background of the Formual E challenge we created a colour system based on bright green and light-led blue together with white and darker blue,” explains Alfonso Granati, Client Brand Director at CARTILS. “This has been done in order to represent the purity of the project, the clinical technological environment and the Italian blue colour to represent the ‘Trulli scuderia’.

The concept of the overall graphics is built around the idea of aerodynamics represented by the wave shaped lines that run across from the nose to the rear tail of the car. This ‘windtunnel’ effect highlights the attention to detail as well as speed and overall performance.

“I’m very pleased with the new car livery design,” says Jarno Trulli. “It looks stunning and we received a lot of amazing comments of which the one from the CEO of the Formula-E, Alejandro Agag stated that the colours and the dynamics visibly support the key values of the project and it really stands out.”

The new car livery will be officially launched during the first event in Beijing, on 13 September 2014. Jarno Trulli will pilot one of the cars alongside team mate Michela Cerruti.

Tim is co-founder of and works in international motorsport. He found his passion for sustainable racing by joining world's first competition for hydrogen electric vehicles in 2008. He does not doubt on the possibility of a break through of electric racing. And that deserves a platform to keep up to date and to interact. Tim operates on behalf of Formula Blue Media.


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