It was anticipated, but the FIA Formula E Championship has now released the news that Sky Deutschland has secured the exclusive live broadcasting rights for the electric racing series which begins in Beijing on 13 September. The deal includes internet, IPTV and mobile rights.
Fans are now able to cheer for the German Audi Sport ABT Formula E Team and drivers Daniel Abt and former F1 star Nick Heidfeld.
Formula E races, or ePrix, will take place on Saturdays. The live broadcasts on Sky will include half an hour of pre-coverage and 15 minutes of post-race analysis. Sascha Roos and Sven Heidfeld – the younger brother of Venturi Formula E driver Nick – will provide commentary for Sky with the first race aired from 9:30am (CET) live on Sky Sport HD 1.
Carsten Schmidt, Sky’s Chief Officer for Sport, Advertising Sales and Internet, said: “With its mix of innovative technology and great entertainment, Formula E is a perfect fit for Sky and our customers. We’re excited about it and are looking forward to the attractive line-up of drivers and the great venues, which make Formula E an innovative racing series with a promise for best motorsport entertainment.“
Sky Deutschland AG is the leading pay-TV provider in Germany and Austria with more than 3.8 million subscribers.
The highlights of the Formula E will also be available for free for all motorsport fans on sky.de mediathek.
Sky Deutchland joins previously announced broadcasters, FOX Sports, TV Asahi, ITV4, CANAL+, CCTV in China and BT Sport who have all committed to showing live coverage of Formula E races. The FOX Sports deal alone covers 88 territories around the world and a potential global audience of 180 million households, whilst TV Asahi boasts a household reach of 51.4million.
ITV4 is available to almost 26.2 million homes in the UK with an estimated weekly audience of 10.6million. CCTV is the principal state broadcaster in mainland China with a network of 45 channels – the largest number of television sub-channels in the world – and a potential reach of 200 million people. Meanwhile, CANAL+ has a current estimated household reach of six million homes.