At their new global HQ in London, Amlin announced that for season 2 of the FIA Formula E Championship, it is partnering the Andretti Formula E race team.
Amlin was the main sponsor of Team Aguri during the inaugural season of the all-electric single-seater championship. The global insurance and reinsurance company now partners with Aguri’s rival Andretti.
The relationship between Amlin and Andretti goes beyond the sponsor / sponsored arrangement.
Amlin dominated the global social media for the racing series across season 1, peaking at 51% of the global share of voice. With the unique and innovative FanBoost, the series has shown how much of a contribution new forms of fan engagement this can make.
Team Owner Michael Andretti said: “Amlin did such a good job promoting their team in season 1 we’re really looking forward to what this new partnership can bring in the coming years.”
CEO of Amlin, Charles Philipps, said: “Amlin and Andretti were quick to spot the potential of Formula E. Both organisations are data driven and tech-focused, meaning there is much to look forward to over the coming seasons.”
Uniquely in the racing series, experts from Amlin’s insurance modelling and analytics team will be working with the race engineers to develop an in depth understanding of what the car is capable of and how they can maximise its performance in a season where they have the opportunity to really develop the car’s technology.
Charles Philipps went on to explain “Amlin’s global strength in data analysis and our long-term view of business means fits well with this series and combined with Andretti’s excellent motorsport pedigree means we are looking forward to a fantastic few years.” He believes the Amlin-sponsored team will again be the first choice for fans. “Fans have a lot to look forward to in this season; we can’t wait to get started and really see what the technology can deliver as we push the limits”.
The team, based in Donington, and led by co team principals Roger Griffiths and J-F Thormann are in the early stages of preparing for their first race in the Championship, which will take place in Beijing on 17th October. The team will be on show to the public for the first time during the scheduled test days on the Monday 10 August 2015.