The ABT Schaeffler Audi Sport Formula E team presented its livery during the penultimate test day of the all-electric racing series at Donington Park in the United Kingdom. The most obvious change on the ABT Schaeffler FE01 is the Volkswagen logo.
The car manufacturer has taken up a commitment in Formula E as the team’s strategic partner. ABT Sportsline and Volkswagen have been enjoying a long-standing and successful partnership in which sustainability concepts have been playing a key role. From 2011 to 2014, for instance, the Scirocco R-Cup with its bio gas cars was held as the world’s most environmentally friendly one-make cup. With fully electric models such as the e-Golf and the e-up! as well as plug-in hybrids like the Golf GTE and the Passat GTE, Volkswagen has a large product range of cars with electrified drive systems.
Whereas Volkswagen is new on board and Schaeffler has changed its role of sponsor to that of technology partner, the team can continue to rely on all of its major partners from the inaugural season. Like last year, Deutsche Post (Daniel Abt) and DHL (Lucas di Grassi) are sharing the front and rear wings and the sidepods. Würth Elektronik continues its partnership, as are the Warsteiner Brewery and the German football cup winner VfL Wolfsburg. All team members are wearing sunglasses of the TITANflex brand.
“Formula E was a big adventure for all of us that nobody was really able to precisely assess. Still, everyone supported us from day one – and we owe them a big debt of gratitude for their support,” says ABT’s head of marketing Harry Unflath. “By now, all partners have become big Formula E fans and together with them we’re looking forward to the second season with many new ideas and activities. I’m proud of the fact that all our sponsors are staying with us and that in Volkswagen we’ve been able to gain a partner that ABT has been enjoying a long and successful relationship with.”