Mercedes-Benz has announced that it repositions its motorsport activities by concluding its participation in DTM at the end of 2018 and enter Formula E in the 2019/20 season.
After recent announcements of Audi and BMW, Mercedes-Benz will be the third German make in full-electric racing series. The firm aims to compete at both ends of the motorsport spectrum: Formula 1 and Formula E where it aims do demonstrate the competitiveness of our technology brand EQ in a racing environment, in the area of battery electric powertrains.
“Mercedes-Benz will market future battery powered electric vehicles using the EQ label,” explained Dr Jens Thiemer, Vice President Marketing Mercedes-Benz.
“Formula E is a significant step in order to demonstrate the performance of our attractive battery powered electric vehicles, as well as giving an emotional spin to our EQ technology brand through motorsport and marketing.”
Toto Wolff, Head of Mercedes-Benz Motorsport, views Formula E as a brand new form of racing that reflects a rapidly changing automotive landscape.
“In motorsport like in every other area, we want to be the benchmark in the premium segment and to explore innovative new projects. The combination of Formula 1 and Formula E delivers that. Formula E is like an exciting start-up venture: it offers a brand new format, combining racing with a strong event character, in order to promote current and future technologies.
“Electrification is happening in the road car world and Formula E offers manufacturers an interesting platform to bring this technology to a new audience – and to do so with a completely new kind of racing, different to any other series. I am pleased that we were able to extend our entry option for one year to the 2019/20 season. This gives us time to properly understand the series and to prepare for our entry in the right way.”
A new path
Since the DTM was founded in 1988, there have been 26 racing seasons during which Mercedes-Benz has won 10 drivers’, 13 team and six manufacturer titles (DTM + ITC combined). They 183 race wins, 128 pole positions and 540 podium finishes.
“Our departure from the DTM brings a long-standing motorsport era to a close. We look back with pride on the commitment of our teams, drivers, partners and the many people behind the scenes, who so often made the series a fascinating platform for our customers and for fans of our brand,” concluded Vice President Marketing Mercedes-Benz Cars Dr Jens Thiemer.
“It is now time to start on a new path.”